It’s a highly competitive market for any brand, which is why your messaging needs to be on point and it should form a vital part of your communications strategy. The message is ultimately the voice of your business so you’ll need to stand out from your competitors and understand how to communicate effectively with your audience. This is where carefully crafted content writing created by qualified journalists can make all of the difference. The right style can communicate your values in the right words and tell your story to existing, potential and new customers. So, why not consider using the services of professional copywriters to help you transform your voice and ultimately make customers sit up and listen?
What is professional copywriting?
Skilled copywriting is not just an understanding of how to write content for a brand. It’s about producing results from writing in a persuasive way – crafting compelling copy. This form of content marketing relies on our expert knowledge of your brand voice, target audience and your business goals. This way, we can create effective copy from general website content, such as product posts, and SEO blogs to landing pages and newsletters. The results will drive conversions and increase visibility of your brand, and will ultimately achieving your business goals.
Why copywriting services are so important
Professional copywriting helps you to inspire your target market, which can increase sales. If you can build your brand authority and credibility with expert help in this way, your audience will sit up and take note. If your content is high-quality, this will complement your marketing strategy. This means that you are conveying persuasive, clear messaging, which showcases the value or your brand and invites customers to take action. It’s all about engaging your audience in the right way and it’s this that sets your business apart from others and gives you better results.
Why should you work with a copywriting agency?
You’ll work with top marketing professionals, whether we are providing your sales department with additional support or running your marketing division for you. You’ll tap into journalists with expert digital marketing and copywriting solutions. And you can feel confident that we keep a close eye on keyword research updates and advanced tech. We understand how content strategies deliver results and how they evolve over time so you don’t have to worry. And we also offer a less pricy alternative to a full in-house marketing department with a dedicated freelance copywriter who will deliver highly effective content.
Which copywriting services should you consider?
If you’re looking for a powerful strategy to boost your online visibility, there are a variety of ways in which copywriters can use our content writing expertise to achieve this for you:
- SEO blog posts: SEO (search engine optimised) blog content, which is posted consistently on your company website, will be picked up, ranked and will drive a significant amount of web traffic in your direction
- Email copywriting: skilled journalists craft effective newsletters that will capture your brand voice and include copy, from compelling headlines that will lift open rates to memorable and persuasive calls-to action
- Website copywriting: creating product content, which makes a memorable impact, and drives customers to take action and buy!
- Social media: producing social media content creation, which is on brand and in line with your distinctive tone of voice
Our SEO copywriting services
This is a key part of our portfolio which involves extensive keyword research. We then create optimised copy, which enables search engines (and therefore customers) to find you. We also create personal, relevant content, which is more likely to increase conversion rates. Our SEO services help to ensure that our skilled content creation reaches your target market.
How to understand your target market
Professional copywriters delve into customer pain points, the needs of your target audience and we look closely at your demographics in order to deliver high quality content. Content writers need to have a full understanding of the tone, language and preferences associated with your target market to create copy which will pique their interest.
Customer identification and needs explored
If you want customers to not only read or view but also respond to your marketing material, creating content that will resonate with them is absolutely vital. This is why lifestyle written content expertise, which understands your audience’s desires and pain points is so important. We see ourselves as potential customers, which is how we can successfully create content that appeals to your audience. We are happy to look closely at your market research to work with the data you have gathered on your target audience. We also find that a buyer persona is a brilliant tool for sales teams and helps us to target the right audience.
How to create effective brand messaging
Developing a consistent tone of voice is one of the best ways to in which to tailor your brand message and resonate with your audience. The ultimate goal is to drive conversions, which is why a copywriter’s ability to gain an in-depth understanding of your business and create a compelling brand narrative is important.
We look at ways in which we can show that your brand is unique, so you stand out from the crowd. This includes consistent communication on social media posts and and web content, such as blog posts and landing pages – the key is to build your brand, so it’s recognised across all channels. For long-term business expansion, effective brand messaging is vital to attract existing and new customers.
Why storytelling is so important in content creation
The art of storytelling involves three areas – creating a structure, producing descriptive language and providing interesting images/film. Carefully curating all three is how to connect with your audience on an emotional level. They will relate to your narrative and engage accordingly. With effective storytelling, your target market will trust you more and this builds your credibility.
How to measure whether your copywriting is a success
If your copywriting agency has access to website analytics, we can look at your website content results from views to product link clicks. Social media views and engagement are other good ways to measure high quality content. Checking views and open rates on press releases and other email marketing, such as newsletters, is another good option to check your brand message delivery.
Which copywriting services should you choose?
This will largely depend on your goals and how much support you require. You may be looking for website copywriting services with a clear content strategy. We are renowned for the quality of our blog post writing and our ability to thread SEO copy within the content we produce. Perhaps you are looking for website copywriting in the form of landing pages for your website? We are experts at landing page content creation. Are you interested in email marketing? We produce top-quality newsletters, which more customers open and read. Are you considering paid advertising campaigns? We have a graphic designer on hand, who can design a collection of adverts, which we craft with copy to resonate with the target audience; trade and consumer.
What sets Christchurch Creative apart?
We are a team of highly experienced copywriters who specialise in interiors and lifestyle content creation. We are known as one of the leading boutique marketing agencies in our field and our content marketing consultants deliver high-quality copy and achieve great results. With an expertise in digital marketing, we know how to drive organic traffic and interest your target audience.
Case study example
We design and create seasonal newsletters for leading textiles manufacturer and design team The Fine Cotton Company. These now achieve more engagement compared to previous email campaigns with our professional copywriter, resulting in higher open rates and clicks on product links. The director, Jane Robson, says: “Christchurch Creative has enabled us to reach a wider consumer and trade audience with blog posts, social media and newsletter content. With their interiors expertise and an understanding of home textiles, they have helped us to perfect our tone of voice.”
Copywriting services for business growth
If you are considering investing in copywriting services to create a winning content marketing strategy, you can rest assured that our high-quality copy drives results. Regardless of company size, this is one of the best ways to help you build a strong brand and ultimately achieve business growth.
Working with us
If you would like to work with Christchurch Creative, please call our Suffolk studio on 01473 211863 now or email info@christchurchcreative.co.uk.